Countless marketing streams are standing between a business and its audience. Each stream requires a different strategy because they’re used by different groups and with different motivations. For example, ads for TV will reach different audiences than podcast ads. To help you understand each stream, we’ve put together the following guide.
Social Media
Social media user numbers have grown to 4.9 billion users in January 2023, which is an enormous potential audience for businesses to tap into. To get social media marketing right, you will need to conduct market research to find out where your audience “hangs out”. Then, you need to create engaging content and post at the correct times. Remember, social media is about communication, so make sure you’re actively replying to messages and comments.
Mobile
The majority of people have a smartphone, meaning you can put your ads straight into the hands of your audience. Mobile ads can be placed through different apps, like through partnerships with gaming providers. Alternatively, you can target mobile users through social media ads.
As well as pop-up ads, you can leverage QR codes to make people engage with your ads. A great way to do this is by combining it with print ads – like magazines and newspapers. The QR code allows them to take their experience digital and can lead to websites or coupons.
Radio
Radio commercials aren’t groundbreaking, but they’re still a fantastic way to reach new audiences. People listen to the radio while they drive, clean the house, and get on with other daily tasks. Typically, radio stations repeat ads, which means you’ll always be hitting new audience members.
Two of the best places to have your radio ads placed are Sirius XM and the Howard Stern show, which broadcast to millions of listeners. For everything you need to know about Howard Stern show advertisers, follow this link.
Podcasts
Podcasts are online talk shows that reach millions of people, and there’s a podcast to suit everyone’s taste. If you can sponsor a podcast, you’ll benefit from having your business advertised to a wide audience. As with any other marketing effort, you will need to find out which podcasts your audience is listening to.
Pay-Per-Click (PPC)
PPC ads are great for steering an extensive campaign to grow audience numbers. Companies typically bid on a keyword and placement for the ad, and they only pay a fee when users click on the ad. For example, if you sell BBQs, you may choose a keyword like “BBQ utensils”. When someone searches for this keyword, your ad will be placed at the top of the results, which may drive more traffic to your website. If you want to find out more about how PPC ads work, follow this link.
To grow a business, you need to reach new customers, which means utilizing different marketing streams. This article only scratches the surface, but it gives you a great starting point for launching your next successful marketing campaign.
