To make a sales page that sells courses, there are some things you should know. You should add color, titles, and images to the page. Your course description should also have a FAQ section that addresses common objections. Finally, make sure that you have a clear selling proposition. This will help you convert more people into paying customers.
Social proof
One of the most powerful marketing tools is social proof, which is used to convince potential customers to buy a product or service. Social proof is a testimonial from an industry expert, or a sign that a similar company is using a similar product or service. The idea is to leverage the influence of these people to sway potential customers.
Social proof can be in the form of positive reviews, photos, and videos. Having testimonials from real customers increases the value of the product and makes it more credible. If the testimonial is a video, include the name and photo of the person in the video. Also, share endorsements or awards. This will help people trust your course.
When using testimonials, make sure to arrange them in an organized way. The best social proof examples are those that offer real stories and are easy to read. You can also include links to the testimonials on your sales page.
Bullet-points
One way to increase your conversion rates is to use bullet-points on your best online course sales page. This simple technique will increase the number of visitors who will convert to customers. Bullet-points on a sales page will help you to keep your content short, clear, and easy to read.
You can also use bold headings to convey who the course is aimed at. This way, your sales copy will look more professional and polished. In addition to using bullet-points on your sales page, you can also use visual elements, such as a graphic. For example, Caroline’s page uses lettering artwork to emphasize creativity. It also provides details about the course’s content and lists useful resources for students. There’s also a live chat section, which makes it easy for customers to ask questions.
Another way to increase conversions is to add action-driven headings. This will appeal to buyer psychology. For example, research has shown that over 60% of millennials make reactive purchases when they experience FOMO (fear of missing out). The best online course sales pages will appeal to this principle and propose an obvious goal and customized call path. This way, your sales copy will convert more efficiently.
Clear selling proposition
A well-written online course sales page is essential to increase conversions. It should include a clear selling proposition that draws the prospect’s attention, and make them want to know more. The best sales pages are also action-oriented and include action-oriented headlines and subheadings.
Remarks
The best online course sales pages include a clear selling proposition at the top of the page, which is easy to find among the other content. In addition, they include a short overview and a link to a full course overview. In addition, they include testimonials to offer social proof and a section about the author to create credibility.
