Amazon holds the largest share of the e-commerce market across the globe. It has helped a large number of manufacturers to grow their business online. No doubt, the company has been the largest promoter of the e-commerce sector all across the world. With a large number of audience base, Amazon has become the pool of target audiences for every product.
But with the large number of buyers, there are a large number of sellers too. This is how there is growing competition between the sellers. But there’s nothing much to worry about. When planned effectively, you can beat the competition with Amazon SEO.
In this blog, we will talk about Amazon SEO in detail, and how to grow your ecommerce store on Amazon.
What is Amazon SEO?
Amazon SEO is a set of practices to increase the target audience traffic on your product page. Using Amazon SEO, you can target your audience and drive them towards your product page.
Every day, a large number of people search for different products on Amazon. Once you know which keywords your audience is searching for, you can effectively target them with Amazon SEO.
What is the Amazon A10 algorithm?
Just like Google, Amazon also has its own algorithm that decides which products to show at which position in search results. Amazon A10 algorithm is the latest algorithm that uses artificial intelligence to show results associated with the search query.
There are some predetermined methods in this algorithm based on which the search results show the products. We will see these methods and learn how to incorporate them properly.
Methods to Implement Amazon’s SEO Strategy
Let’s discover some of the best ways to implement the Amazon SEO strategy. Like every SEO strategy, Amazon SEO too starts with keyword research. Here, you need to identify the relevant keywords that are getting searched by your target audience. You can then start incorporating the keywords in your product listing pages.
#1 Optimize Your Product Listing Title
Product Title is the first important factor for Amazon SEO. So many people click on the product by seeing its product title.
An engaging product title helps to improve the click-through rate (CTR) of your product.
To write down the most effective product title, include the following:
- Focused Keywords
- Brand Name
- Product Type
- Product Size, Quantity, & Color
#2 Create Attractive Images
Images are the most important part of every product page. People love to see their products’ images before making a purchase decision. The Amazon A10 algorithm also focuses on quality images.
So, make sure to add high-quality images to attract your target audiences in making a deal.
#3 Engaging Bullet Points
The next important thing that target audiences love to know about is the product specifications and features. So, create short and engaging bullet points that give your target audience a strong reason to buy your product.
Things to remember while writing the bullet points:
- Try to add relevant keywords in your bullet points
- Try to explain only one benefit in one bullet point, as to avoid confusion
- Write a heading in capital letters before every bullet point
- Try to write relevant and to-the-point information
#4 Interesting Product Description that sells!
The product description is another key component of your Amazon SEO strategy. You can use these product descriptions to influence your audiences to make a purchase. Try to create the most engaging content that can create a wow factor for your target customers.
You can talk about your product’s cool features or tell your product story. Either way, your motto should be to engage and drive them towards sales. Most importantly, incorporate your focused keywords in the product descriptions.
#5: Informative A+ Content
An A+ content is an amazing way to describe your product using rich images, videos, and good content. With the availability of various modules, A+ content helps you easily explain technical features, comparative product information, and more.
Things to keep in mind while creating A+ Content:
- Focus on your product’s Unique Selling Point (USP) in your content
- Keep your content short and precise
- Combine images and texts
- Avoid content errors
- Use images of high-quality and good-resolution
- Proofread your content before uploading
#6: Brand Story
The brand story is a feature to inform the customer about your brand and share your brand values, to get a better search ranking on Amazon. You can find this section right above the A+ Content.
Things to keep in mind while creating a Brand Story:
- Use visually-appealing images
- Give access to your product line
- Use short, precise, and catchy content
- Share your brand values
#7 Backend Keywords
Adding keywords in the backend is the greatest advantage for every seller. You can add some of the promising keywords in the backend section of your seller account. By this way, you can let the Amazon algorithm know which particular keyword is your particular product page targeting.
#8 Conversion Rates
Sales is also an important part of building your brand’s SEO strength. The Amazon A10 algorithm takes conversion rates as an important factor. You need to keep enhancing your content and keywords to convert your visitors into customers.
Make the most use of engaging content + images to boost your conversion rates.
#9 Customer Ratings and Review
The larger the number of positive reviews, the higher the ranking it gets. While there is no predefined method to increase reviews, yes, human elements can play a bigger picture here.
First of all, build a better product to make this happen. Secondly, take care of quality and packaging parameters to ensure the safety of your products during transit. Third, solve your customer queries and responses in real time.
Lastly, ask your customers to leave an honest review on your product page.
In addition to all the above, the Amazon A10 algorithm makes use of AI to identify the most relevant search results for a target audience. It places the products according to their relevance. It tracks customer history and learns from their behavior to provide relevant products.
Conclusion
Amazon keeps continuous upgrades in its SEO algorithm to provide the most relevant information to its customers. It takes consideration of many key factors to decide which products to place in the top search results. The above-discussed factors are very important elements of the Amazon SEO algorithms. You can work on these areas and add value to your product page. In this way, you’ll significantly improve the SEO strength of your product page.
A leading Amazon Agency like SalesDuo can be a one-stop solution to manage all aspects of the Amazon and eCommerce business. This makes it easy for retail brands of all sizes to focus on what matters most while we help them set up, manage, and grow their business on multiple marketplaces across various markets. For more information, visit salesduo.com.
